THE GROWTH ADVISORY
The Fractional CRO Alternative
What the Work Covers
Growth Advisory is designed for health tech sales and leadership teams that need a trusted strategic partner to help pressure-test decisions, identify constraints, align priorities, and improve the effectiveness of the growth engine without adding unnecessary operational overhead.
Revenue Acceleration
Pipeline conversion, enterprise deal strategy, market expansion, new logo growth, buyer-aligned sales execution.
Commercial Effectiveness
Sales process design, onboarding, enablement, messaging, forecasting discipline, performance optimization.
Growth Operations
Sales operations, GTM infrastructure, operating rhythms, cross-functional alignment, tooling, data visibility.
Leadership & Decision Support
Executive advisory, organizational alignment, change leadership, strategic prioritization, board/investor readiness.
Why CEOs search
for a fractional CRO
The search happens at a specific moment. Growth has stalled, the board is asking harder questions, and hiring a full-time CRO feels premature or too slow. A fractional CRO in healthcare looks like the efficient answer: senior revenue leadership, part-time cost. Here is what twenty years inside these organizations taught us about that trade.
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A rented executive brings their system with them, and when the engagement ends, the system leaves too. What a $20M to $300M company needs at this moment is rarely another person in the org chart. It's the architecture underneath the people already there. Growth Advisory builds that architecture with your team, in your building, so the thing you're paying for compounds after we're gone instead of walking out the door.
This is strategic advisory. Your team does the work. We make sure it's the right work, in the right order.
“Lauren hit the ground running at Vim - building trust with the team, refining our GTM messaging for a new market, and launching a top-of-funnel pipeline initiative while I was ramping in my new role. She brings a unique, diverse and comprehensive domain of expertise across sales, RevOps, sales process and overall GTM motions. Her impact in my first 30 days set the stage for faster results and a smoother leadership transition.”"
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- Josh Stern, Chief Business Officer - Vim